Web design, Branding design and visual identity development
Brainiac Media were contracted by Travelcraft to develop the visual elements, brand assets, so to enhance its visual identity online. Travelcraft is a travel agency based in Brighton, UK.
Due to the nature of their business, it is particularly important that the branding and other visual elements displayed on their website are attention-grabbing, aesthetically pleasing, and in keeping with the new brand identity, we created for them. The visual elements they display, and the feeling they envoke, around holidays are the lifeblood of their brand so making these holidays look the best they can equip them with the ability to heighten sales and grow both in a way that is sustainable even during a pandemic.
To create the brand identity and website for Travelcraft.
Brainiac Media was contracted by Travelcraft to develop the brand assets and visual identity of Travelcraft, with a new website.
First, we began by developing the visual elements that would adequately communicate their brand to their target audience. We established a road-map of what we would do by taking Travelcraft’s vision and developing it into something concrete and tangible. So, we created colourways typography, logo design and more to really cement the new visual identity that we had constructed. The combination of all of these different factors resulted in the brand having a more harmonic feel. Visually, things related to one another better without losing its individuality which is an important balance to get right. You do not want to visually overwhelm a prospective client with too much information and hundreds of photographs of different offers this would cause cognitive fatigue and they would very quickly lose interest. So it was important to tie all offers in with Travelcrafts brand identity and style while keeping in mind their target audience.
On the other hand, if everything is too visually bland then that too has a negative effect on sales. Selling holidays is as close to selling a dream as anything comes. You want to show them what their hard-earned money can give them. Whether it’s a luxury all-inclusive resort or a winter wonderland chalet, no one will spend money purchasing a holiday that looks underwhelming from a website that doesn’t build trust and reflect the amazing holiday’s it has to offer in the same light. So, it’s a delicate balance.
Once we created the visual identity of the brand we set off to introduce it consistently across all of its social channels and began developing and designing the new website. These channels included: the website, social channels, business cards and signatures. This uniformity helps prospective holiday-goers to gain a sense of trust, what their offering is and introduces them to the visual identity that will subliminally influence them into feeling confident that this brand is one worth purchasing a luxurious holiday from.
We designed their website utilising bespoke WordPress designs. The website implements UX/UI elements that concentrate on heightening the user journey as they peruse it, keeping engagement and retainment as a central focus. We also optimised their website through technical and on-page SEO. This was achieved through a thorough competitor and keyword analysis to ensure that the website content would be optimised for the search terms that their target audience is actually searching for. These changes and developments provided a highly beneficial and incredibly effective avenue for retainment with current or previous customers as well as the acquisition of new clients. Ultimately, the new website and identity shall catalyse sustainable growth, engagement and retention for Travelcraft.
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