Our seasoned SEO experts at Brainiac Media search engine optimisation company detail How to Boost your SEO performance quickly and efficiently by applying 3 simple steps.
Firstly our search engine optimisation company specialist shall discuss Why is SEO so important?
There are a lot of SEO tips out there, and it can feel daunting trying to piece the puzzle together and work out the key to success when optimising your search engine optimisation strategy. But fear not, our search engine optimisation company has got you covered.
SEO is a cost-effective way to increase your standing among competitors, and while it does take a little longer to reap the rewards than other advertising methods, its effects are longer lasting.
Did you know, according to market research, 61% of marketers believe SEO is the key to digital success, and modern businesses allocate an average of 41% of their marketing budget to it? In a nutshell, it is crucial to outline an effective SEO strategy that will increase online traffic as well as your business as a whole.
Now there are many things that can be covered in outlining the most effective SEO strategies, so today we will go through the top 3 tips to make the most out of your SEO strategy.
1. Post relevant content
Quality content is a must. Ensure that you are writing quality content that is specifically tailored to your target market, as this will increase the right site traffic, which in turn will improve your site's authority and relevance. Identify and target a specific keyword phrase for each content page on your website. It's good to get into the habit of thinking about what your customer might search for and how they would phrase this when searching online, for example:
You get the point.
However, it is about more than throwing in keywords all over the place and hoping for the best. It all starts with keyword research. Using SEO tools such as Semrush, Ahrefs, Moz, and Keyword Surfer will help you identify broad search intent and your seed keywords. You can then dig a little deeper to find out what gaps there are in your competitor's keywords, as well as find more long-tail variants. It is important to note that your keywords should fit in naturally to your webpage to keep it readable. Unreadable content = drives away potential customers! Make sure you are writing for humans first and search engines second. You want your content to be relatable and engaging to your audience, it's all good and well-driving traffic to your website through keywords, but if the content doesn’t make sense, it will likely result in people clicking away from your webpage to another competitor. In essence, the keywords drive the traffic to your website to encourage a purchase of services, products or missions, and the content encourages them to stay and make the purchase or get on board.
HOT search engine optimisation company TIP: Placing yourself in local directories and ensuring your Google My Business is set up will also help to boost your ranking in SEO. When you list your website in a local directory, it can lead to increased visibility in search engines as directories are often indexed by search engines and appear as a separate search result.
2. Update Your Content Regularly
As you can tell, a strong driver in SEO rankings is content. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so ensure that your content is up-to-date and fresh. It's good practice to set an audit of your content at scheduled intervals to review and make updates as needed.
Blogging is a great way to write additional content that is rich with keyword phrases that will boost your search engine rankings. By interlinking related web pages and posts, will help give the reader a better picture or additional information on the topic they are researching.
A webpage that is authoritative, unbiased and helps users learn more about what they are looking for will likely attract links from other websites, which in turn improves your search engine optimisation. Avoid "click here" links, as this provides no search engine value beyond the URL attachment. For example, check out SemRush hacks on improving SEO. This is rich with keywords and will improve your search ranking as well as the page you are linking to.
Your page response time is important for a number of reasons.
Firstly, if your loading speed is too slow, Google recognises this, and it will impact your ranking. Not only will it harm your ranking, but it will also affect the way potential customers will engage with your website.
Think about a time when you went onto a website, and it was very slow to load. What do you do? Most of the time, we will abandon that web page in search of another that is quicker to view for a better user experience.
For a website that takes more than 3 seconds to load, 40% of visitors will abandon the website, and 80% will not return. This is bad for your website as it reduces traffic to your website and ultimately loses sales opportunities. However, if you have a fast response time, customers will likely return, which means Google will recognise your website's popularity and adjust the search ranking accordingly.
This is why optimising your page speed and server response time is incredibly important. You can test the speed of your site by looking at online services such as Pingdom or GTmetrics, available for free.
In a nutshell, there are many ways to improve your SEO and ranking on search engines that tie in together with the development of your website.
To find out more on how to improve your SEO ranking and look at the next steps to build your online presence, contact us today for a free SEO strategy session.
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